At the right moments.
The best moments in our lives don't need a filter. No hashtags, bling bling or likes. Here in Belgium, we enjoy a good glass of beer. Kicking back luxuriously, with our smartphone silent in our pocket. That's pure pleasure.
Because a good beer, Trappist or Tripel, is still the best social medium. Here, the only topics trending are at the table where you're sitting. We'd rather share a glass than a photo with our friends. We Belgians prefer hearing 'ching' than the umpteenth 'ping' from our smartphone. Because you can talk about anything over a good glass of beer. And even in complete silence, it still tastes damn good.
Wonderful moments deserve our extraordinary beer. Every moment is the perfect moment to pour one.